• Ian McDonnell

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

Get this from a library! Events Management. G A J Bowdin; Johnny Allen; Robert Harris; Ian McDonnell; William O'Toole - Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:introduces the concepts of event.

1. They are the sources of information that events managers use to interpret and respond to the sequence of events they experience. Throughout the stages of the event management process, by following the research phase, the design phase, the planning phase and implementation phase can the event managers have a clearer view on the event itself.
2. Events Management (3rd ed.) (Events Management series) by Glenn Bowdin. Read online, or download in secure PDF or secure ePub (digitally watermarked) format Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events.

The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process.

Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This is essential reading for all students studying Events Management.

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About the Author:

Glenn Bowdin is Head of the UK Centre for Events Management, Leeds Metropolitan University, UK.

Johnny Allen is Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia.

William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long term events program. For last five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their new festival program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard. He has two international event textbooks released and the information and checklists on his CDROM ELMS (www.epms.net), are used by events and venues around the world to manage their events.

Ian McDonnell

Rob Harris is Director of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia.

Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.

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